THE Austin Photographers Blog

Corporate photography is a genre of photography that focuses on capturing the professional image of a company or organization. Corporate photographers are often hired to take photographs for use in marketing materials, website content, and other business-related purposes. Here are some tips for taking stunning corporate photos:

1. Understand the client's needs: Before the photoshoot, it's important to understand the client's specific needs and goals for the photos. This will help you plan out the photoshoot and ensure that you capture the images they need.
2. Choose a location that reflects the company's image: The location for the photoshoot should be appropriate and reflective of the company's image and branding. This could be the company's office or a location that is meaningful to the business. If a location is already selected, try scouting the location a few days before or simply searching the location on Google Maps to get an idea of the space.
3. Use natural light: Natural light is always the best choice for corporate photos, as it creates a warm, soft glow that flatters the subjects and adds a professional look to the images. If indoors consider bringing an on camera flash or using a large strobe for group photos.
4. Pay attention to composition: Good composition is key in corporate photography. Consider factors like balance, symmetry, and leading lines when composing your shots.
5. Capture candid moments: In addition to traditional posed shots, be sure to capture candid moments as well. These spontaneous, genuine moments often end up being the most authentic and engaging.
6. Edit with care: When editing your photos, be sure to maintain the natural look and feel of the images. Avoid over-processing or adding too many filters, as this can distract from the professionalism of the images. Possibly consider sticking to the companies editing style if they have a consistent theme in their media content.

By following these tips and staying true to your artistic vision, you can create beautiful, professional corporate photos that effectively communicate the image and values of the company.